Friday, 19 November 2010

Exhibit with Care

Exhibitions are great ways to promote your brand, product or service - but they can also undermine your message if you don’t do it properly. By properly, we mean in an exciting and sustainable way.

For every tonne of waste that is produced at an exhibition, about 70% is made from materials which cannot be re-used or recycled and 20% of the waste produced is simply due to lack of proper planning about the amount of resources required.

Exhibitions need not be a heavy contributor to the local landfill site – here are some ways to enhance your event rather than hinder you message.

The stand – these needn’t be monoliths of plastic and steel, they can easily be constructed from recycled, recyclable and reusable materials.

- Cardboard engineering is so advanced now that the entire shell scheme can be constructed from this material, safe in the knowledge that this can be completely recycled after use, or easily deconstructed for future use

- If you’re using wood then use reclaimed or sustainable stocks

- Carpet tiles are better that rolls because they’re easier to recycle

- If you’re offering food why not use utensils made from corn starch

- You can also save energy and pounds with power saving spot lights

Marketing collateral – whilst you are bound to be giving something away to the prospective customer – brochures, samples, plastic pens – it doesn’t need to be junk. Make your giveaways say more about you – make them relevant and make them sustainable.

Exhibitions are about standing out, so make your marketing, your message and your promotional tools outstanding. We design and create marketing material and promotional products that grab people’s attention without compromising your values.

For example:

- Bags made from organic cotton, old t-shirts and even old advertising banners

- USBs made from recycled plastic and aluminum or actual twigs collected from sustainable forest floors

- Lanyards made from plant silk, bamboo fibre or old plastic bottles

Keen on Green

Re-Sourceful is exhibiting at Keen on Green, on Thursday 25th November at the Paintworks in Bristol. Keen on Green is all about how to exhibit in a better, more sustainable way and is showcasing a number of South West based environmentally focused suppliers.

For more info or to pop along, please drop Nick an email

p.s. If you haven’t yet sorted your fun, funky and ethical Christmas gifts for clients and employees, Re-Sourceful can help. There is still time to get your fairtrade hampers, recycled CD decorations and Reindeer Poo Christmas Trees