Tuesday, 20 October 2009

Better put a pocket or two

What better way to kick-start the new season than with a heart-warming exercise in social responsibility, brought to you courtesy of broadband provider TalkTalk who decided to literally give back to the world in an ingenious way.

The company hired a team of former pick-pockets who for the whole of August have been roaming the top tourist spots of London and expertly putting money into the pockets and open handbags of an unsuspecting public.

The initiative, whereby notes of £5 to £20 are ‘put-pocketed’, is designed simply to ‘brighten up people’s lives during the credit crunch’.

If stand-out comes from being out-standing (and we think it does), TalkTalk’s latest campaign is a huge success, as you only have to Google ‘talktalk’ and ‘putpocket’ to see the masses of publicity they have received all over the world.

We at Re-Sourceful like to spend our days coming up with innovative ideas that raise the profile of your brand whilst supporting charities and worthwhile causes and not taking anything from the planet. So if you're looking for an idea that gives back as well as putting your brand on the map, why not give us a call.