Friday, 26 February 2010

Flying the Flag

Continuing with our theme of love for February, we’d like to share some of the brands that light up our day and confirm our belief that you can place ethics at the core of your business without hampering your success and if done properly, enhancing it.

Triodos Bank – a bank that only invests in ethical and sustainable organisations that have a positive impact on people and the planet. And they’ll tell you exactly whom they are lending to. With confidence and trust in our banking system at an all time low it’s nice to know that there are organisations within this sector with an ethical mission that gives our money the chance to do some good rather than just paying some rather debateable bonuses!

Phillips - as a world leader in healthcare, lifestyle and lighting, Philips links its sustainability and ethics programs with the company’s core strategy. Even more importantly, Philips grades its success by measurable results - by 2012, Philips aims to generate 30 percent of total revenue off Green Products, further increase energy efficiency of the company by 25 percent and double the company’s investment in Green Innovations.

Wholefoods – since launching in the 80’s they have become the world’s leader in natural and organic foods by staying true to their original commitments of seeking out the finest natural and organic foods available and supporting sustainable agriculture. Through their Whole Planet Foundation they aim to alleviate poverty by empowering a community of micro entrepreneurs.

Google – they may slowly be taking over the world but they are doing so without compromising their ethics and through - the company’s philanthropic arm, which uses the power of information and technology to address some of the world’s most challenging problems: Climate change, poverty, disasters and disease - they have committed over $75 million in investments and grants in various projects around the world.

GreenKnickers – these guys confirm you don’t need to be big to be successful and ethical. Their materials are certified and sustainable, they use recycled packaging materials and they make you think when you get dressed in the morning - GreenKnickers prove that ethical products can still be fun, beautiful and sexy!

These are a few of the brands that we love, who else should we be shouting about?

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